Saturday, April 21, 2007
David Pogue: When it comes to tech, simplicity sells
New York Times technology columnist David Pogue opens his talk with a rousing musical number about the trials of customer support, then launches into some sharp commentary on "The Software Upgrade Paradox" ("Improve a piece of software enough times, you eventually ruin it"). Next he takes on the worst interface design offenders, the causes of "Software Rage." After a couple of trips back to the piano, Pogue moves to the success stories, offering examples of products that celebrate the power of simplicity.